I'm stealing that line from a lingerie shop in Philadelphia where I was fitted for a bra many many years ago. (It's probably my favorite business slogan ever, so I jump at any opportunity to use it.)
So in this case I'm talking about a sports bra, not anything frilly or delicate or French enough to be found in that shop. But, a stretched out sports bra can cause just as much pain as an ill-fitting demi-cup underwire--and I think my fellow female runners out there know exactly what I'm talking about.
What's your bra of choice? And how long would you say it's lasted? I loved my Target Champion bras when I bought them last year, but they started to get stinky and mildewy after about six months, and now they aren't really doing any bra-like duties at all for me. I need support!!